Local search visibility for Australian trades
When they search your trade in your suburb, be the name they call.
Someone within ten minutes of you is searching for your trade right now. Three businesses appear on that map. We put you in them, and build you a site that lets you quote like the best operator in the area, because you are.
No obligation. We build your website before any money is on the table.
The problem
Best tradie in the suburb. Invisible at the exact moment it counts.
Your work is genuinely good. Your customers say so. You get referrals, repeat calls, and the people who have used you would not use anyone else. You have earned every bit of that.
Then a woman four streets away pulls out her phone and types your trade and her suburb. Three businesses come up on that map. You are not one of them. She calls the first one. She never knew you existed.
That job, the one you would have done better, faster and cleaner, goes to an operator with fewer reviews, sloppier work and a website that at least turns up. That happens today. It happened yesterday. It will happen again tomorrow, and you will never see the bill for it, because you never hear the phone that does not ring.
This is not a quality problem. It is not a pricing problem. It is a visibility problem, and unlike the other two, it is mechanical, and it is fixable.
What we do
Four moves. Get found, then get paid properly.
Three of these decide whether they find you. The fourth decides what they think you are worth once they do, and that one quietly sets your rate.
- 01Highest impact
Google Business Profile management
Your profile, not your website, decides whether you appear on the map. Most tradies pick one category, upload three photos and never touch it again. We build it out properly, name every service, and keep it active week after week, because Google rewards the profile that never goes quiet.
- 02Compounding
Review requests, tracked and chased
You finish the job. The request goes out the same day, written for you, and the system tracks who has left one and who still needs a nudge. No awkward ask, no chasing, nothing forgotten. Volume and recency are two of the strongest local ranking signals there are, and this is the one asset a competitor cannot buy off you.
- 03Ongoing
Local search optimisation
Ranking is not one position, it is a map. You can be first on your own street and invisible four suburbs over. We track it grid by grid, fix the details Google cross-checks, and push your visible footprint outward month after month.
- 04Price perception
A website built for conversion
Here is what nobody tells you: your quote is judged before you open your mouth. A site that looks like a serious operator lets you quote like one. Charge what the work is actually worth instead of matching the cheapest bloke with a Gmail address and a Facebook page.
How it works
You see the finished website before any money is on the table.
Most agencies want a deposit before they open a laptop. We do it the other way around, you see the finished thing first, then we talk terms. One setup fee, a small monthly maintenance fee, and no lock-in designed to make leaving painful.
- Step 01
We show you exactly where you rank
Not a vague opinion. Your profile, your reviews, and your real map position for the searches happening in your suburbs, and the names of the businesses currently taking those calls.
- Step 02
We build the website first
Not a mockup. Not a template with your logo dropped in. The finished site, live, on your screen, before any money is on the table. Do not like it? Walk away.
- Step 03
Two clear numbers. No surprises
A one-off setup fee for the site, then a small monthly to host and maintain it. You pay a hosting bill either way, with us or with anyone else. No lock-in and no hidden extras buried in the fine print.
- Step 04
Then we hold the position, month after month
Profile management, review generation and local search work never stop, because local rankings are not won once. They are held. The month you stop, the bloke below you starts climbing.
What this replaces
This is what you can expect to pay: $1,163 to $2,948 a month, with 8 logins and nobody accountable.
We are a fraction of that cost, with tools built specifically for businesses like yours rather than software rented from someone else. One number, one person to call.
- $49 to $99per month
Geo grid rank tracking
Local Falcon or similar
See your real map position street by street, not one flattering number. We built ours in house, so it is simply part of the job.
- $99 to $249per month
Review requests, tracked and chased
Basic review platform or admin time
The job finishes, the request goes out the same day, and the system tracks who has left one and who still needs a nudge. No awkward ask, no chasing on your part, nothing forgotten. Volume and recency are two of the strongest local ranking signals there are, and this is the one asset a competitor cannot buy off you.
- $400 to $900per month
Google Business Profile management
Local SEO retainer
Categories, services, service areas, photos, posts, questions, kept active week after week, because the profile that goes quiet slides down the map. Australian agencies commonly quote from $400 a month for this alone, and well past $1,000 in a contested area.
- $75 to $250per month
Suburb landing pages
Agency page builds at $100 to $150 each
A dedicated, keyword-optimised page for every suburb you work in. “Electrician Parramatta” gets its own page, researched, written and built for the way people in that suburb actually search, then kept current as Google moves. One suburb is cheap. Ten suburbs is a line item.
- $40 to $100per month
Citations and listings clean up
Yext, BrightLocal or similar
Same name, same address, same phone number everywhere Google looks. Mismatched details quietly hold your ranking down.
- $100 to $400per month
Website, hosting and maintenance
Web agency plus hosting
A site that makes you look like the premium operator in the area. Managed care plans in Australia sit between $100 and $700 a month depending on the site. You pay a hosting bill either way, with us or with anyone else.
- $350 to $800per month
Local content, written and built
Copywriter plus a developer
Every page worth having is two jobs, not one. A copywriter charges $100 to $150 an article to research and write it, and service pages are quoted from $800 by the better ones. Then a developer charges to lay it out, wire it up and keep it loading fast. We do both, so nothing sits in a draft folder waiting for someone to build it.
- $50 to $150per month
Technical SEO health audit
One-off agency audits sell for $300 to $500
Titles, descriptions, structured data and broken content checked across your whole site, with a prioritised action plan built on top. Most agencies sell this once and walk away. We go back over your site as it changes and work the list in order of what it is worth.
Assembled yourself
$1,163 to $2,948
per month, depending on your size and how contested your area is, before anyone does the work
You get the lot, built for your trade and your area, for a fraction of the figures above. And you see the finished website before any money is on the table.
Figures above are typical advertised rates for third party tools and agency retainers, in Australian dollars. They are what the alternative costs, not what we charge.
Straight talk
Who this is not for.
If you are chasing a cheap website and nothing else, we are the wrong call. The website is the smallest part of this.
If you want a guaranteed position in Google by Friday, we cannot help you and neither can anyone else being honest with you. Local rank is earned over weeks, then held.
If you cannot take on more work and would not want it, do not book. This makes the phone ring more, not less.
If you do good work, want to be the obvious choice in your area, and are happy to send us job photos from your phone now and then, that is exactly who this is built for. And we take one business per trade per area, so it is not built for your competitor at the same time.
Who we work with
Trades where the next job starts with a search. Find yours.
- ElectriciansOwn the switchboard, rewire and emergency callout searches in your service area.
- PlumbersCapture burst pipe, hot water and blocked drain demand the moment it happens.
- BuildersRank for renovation and extension work with real project evidence.
- LandscapersTurn seasonal search demand into a booked-out install calendar.
- RoofersBe the first call after storm damage across every suburb you cover.
- HVAC & Air ConditioningWin the summer and winter spikes instead of paying for them.
Custom AI, built in
Not ChatGPT. Systems built into your business that pull their weight.
More work caught, hours handed back, fewer leaks in the process, and a business that runs the same way whether you are standing there or not.
Most of what is sold as AI is a chat window you have to feed, and a demo that never survives contact with a real week on the job. We build the other kind. Small, specific systems wired into the way your business already runs, so the parts that quietly cost you money stop doing it.
More work caught, not lost
The enquiry that lands at 6pm while you are still on the last job is the one your competitor takes. We build the layer that answers it properly, gets the details, and puts a real response in front of them before they dial the next name on the map.
Hours back, every single week
Quotes drafted from a job photo and a few lines of notes. Paperwork, follow-ups and the admin that only ever happens at 9pm from the ute. Built into the way you already work, so it gets done and you make the call.
Processes that stop leaking money
Where jobs stall, where quotes go out too slow, where the same question gets asked three times a week. We find the leak and build around it, so the business runs the same way whether you are standing there or not.
Profit, not a novelty
Every system has to pay for itself. If it does not catch work you would have missed, hand back real hours, or lift what you can charge for, we do not build it and we will tell you so.
Nothing goes near a customer until it has been tested, and nothing gets built that you did not ask for. Start with the one part of your week you would happily never do again, and we will tell you honestly whether it is worth building.
Find out what your competitors already know about your ranking.
Tell us your trade and your suburb. We will look at your Google Business Profile and your real map position, and tell you plainly what is keeping you off it. No pitch deck, no obligation, and if it turns out you are already ranking well, we will tell you that too.
One business per trade, per area. Once your trade is taken in your suburb, it is taken.