How it works
Built first. Decided second.
The whole model, stated plainly. If any part of this is unclear, it is our fault, and you should ask.
The process
Five steps, in order
- 01
We research your business first
Before we speak about building anything, we look at where you actually stand.
- Your Google Business Profile: categories, service areas, hours, photos, what is missing and what is wrong.
- Your reviews: how many, how recent, average rating, how many have a reply.
- Your current visibility: where you rank on the map across your service area, not from one point.
- Who is beating you in your suburbs, and on what.
- 02
We build the website first
We build before any payment, and before you have committed to anything.
- You see the work before any money is on the table, no deposit required to start.
- We build a real site with your trade, your service areas and your reviews, not a template preview.
- If it is not right, you walk away. No obligation carries forward.
- 03
You review it live
You see the finished site on a staging address, on your phone, before you decide.
- You tell us what to change. We change it.
- If it is not right, it does not go live and you have lost nothing but the time it took to look.
- 04
It moves to your domain and the service starts
Only when you say yes does anything become payable.
- The site moves to your own domain, registered in your name, owned by you.
- Two numbers, and only two: a one-off setup fee for the site, then a small monthly to host it and keep it looked after. Every site carries a hosting bill regardless of who builds it, so the monthly is a cost you would be paying anyway, it just buys updates and support as well. Both are quoted for your trade and area in your proposal, not pulled from a price list.
- Ongoing work begins the same week.
- 05
The monthly service runs
The visibility work runs every month, with the website you own doing the selling.
- Google Business Profile management: posts, photos, categories, services, Q&A, and fixing what Google changes without asking.
- Review generation: an SMS request after every job, and we manage the replies.
- Rank tracking: a geo-grid across your service area, re-measured on the same points each month.
- A monthly report showing what moved, what did not, and what we are doing about it.
Ownership and exit
What is yours stays yours
- You own your domain from day one
- The domain is registered in your business name, with your details as the registrant. Not ours, not held on your behalf. If you walk away, you keep it, and you can point it wherever you like the same day.
- We are a manager on your Google profile, not the owner
- You stay the primary owner of your Google Business Profile. We are added as a manager, which lets us do the work and lets you remove us with two taps, without asking us and without waiting on a transfer request. Any agency that takes ownership of your profile is holding your most valuable asset.
- No lock-in contract
- Month to month. Cancel with notice at any time, for any reason, without a penalty or an exit fee.
Territory
One business per trade, per service area
We work with one business per trade in a given service area. If we take on an electrician covering the inner west, we will not take a second electrician covering the inner west.
The reason is simple arithmetic. Local search results are a ranked list. If we ran two competing clients in the same trade and the same suburbs, every position we won for one would be taken off the other, and we would be charging both of them for it.
So we are never optimising two competing clients against each other. It also means territories genuinely run out, when a trade and an area are taken, they are taken until that client leaves.
A plumber and an electrician in the same suburbs is not a conflict. Two plumbers in the same suburbs is.