Do tradies actually need a website?

A Google Business Profile is what gets you found. A website is what a customer uses to work out whether you are the cheap option or the good one — and that judgement is made in seconds, before they call.

For most trade searches, the sequence is: search, map pack, profile, call. The website is often skipped entirely on emergency jobs. The Google Business Profile is doing the work.

Where the site earns its place is on planned, higher-value work — extensions, ducted air conditioning, rewires, landscaping projects. There the customer opens the site, looks at real jobs, checks the licence and then makes contact.

It has two jobs: make it easy to contact you, and make you look like the operator worth paying more for.

• Load fast on a phone on mobile data — most visits are mobile, often mid-job.
• Show a tappable phone number without scrolling.
• Have a real page per service, because that's what Google matches against.
• Show real photos of real jobs, not stock imagery.
• Display licence numbers, ABN and insurance details.
• Say which suburbs you cover in plain text.
• Have a short enquiry form that works on a phone.

Animation, sliders, a blog nobody reads, a chatbot, or a homepage that takes eight seconds to load. Those things cost money and reduce enquiries.

We build it before any payment and you only pay once it's live and you're happy with it. That removes the upfront risk, and it keeps us honest — if it's not good, we don't get paid.

You own the domain from day one. That is not negotiable, and you should not accept it from anyone else either.